More women behind the wheel: female bus drivers up by 20% at Go-Ahead

Female-focused recruitment campaigns yield hundreds of applicants

Award-winning apprenticeship scheme enhances diversity.

Higher pay rates and attractive sign-on packages enhance appeal of driving jobs.

One in eight bus drivers across Go-Ahead’s network are women.

The number of women drivers at Go-Ahead’s UK-wide network of bus companies has risen by 20% in a year following a wide range of efforts to attract more applicants.

Go-Ahead’s bus companies have seen a significant increase in applications for driving jobs from women, following efforts to address the traditionally male dominated image of the industry.

Overall, female representation among Go-Ahead’s 11,000 workforce of drivers has risen from 10% to 12% in 2022, a year in which the industry experienced a chronic shortage of labour, with bus driver vacancies at a high level.

Go-Ahead employs 15,600 people in the UK bus industry. The group is the largest bus operator in London, running a quarter of the capital’s services on behalf of Transport for London. Go-Ahead owns eight regional bus companies outside London – including operations in Devon and Cornwall, Hampshire and Dorset, Brighton & Hove, Oxford, East Anglia, Manchester, East Yorkshire and Tyne & Wear.

Efforts to hire more women bus drivers have included:

Female-focused advertising including a campaign called “we’re hiring people like you” by Go North West in Manchester and a “heroes of the road” campaign at East Yorkshire Buses

A program to build the foundations of culture change across the group which focuses on growing inclusion as a way we do things

A bus driver apprenticeship scheme pioneered at Go-Ahead London

Salaries of £26,000 to £40,000 per year depending on region and experience