Recent Achievements

Go-Ahead Women  

a woman looking out a window
Case Study at a glance

£8million

Investment

50%

equality by 2025

Our teams should reflect the communities they serve so we are determined to build an inclusive working environment and attract more women to a career in the bus industry. Our goal is to increase women representation across our bus companies to 50% by 2035.

Achieving gender equality at Go-Ahead 

We aim to recruit and retain women at every level across the organisation – from management to frontline positions. We are particularly focussed on recruiting more women into bus driving roles and aim to recruit more women into senior bus positions.

To support this new hires benefit from a comprehensive 8-week fully paid training program, designed to equip them with the skills and confidence needed to excel in their roles.

Our apprenticeship scheme plays a key role in attracting women bus drivers. At Go-Ahead London, 21% of apprentices are women – significantly above the national average. We are working to improve this even further with targeted campaigns to attract women apprentices and candidates.

Recognising the need for greater representation, we’re investing over £8m into our UK depots to deliver a more inclusive environment, complemented by £8m of investment in training and development.

Each initiative aims to create inclusive working environments where women team members have opportunities and feel supported to thrive.

a group of women in reflective vests posing in front of a bus a woman smiling at the camera
“”
Gender equality isn’t just a goal – it’s a commitment to building a better future for all. By setting an ambitious target to achieve 50% gender parity by 2035 and investing £8 million to support women drivers in their work environment, we are taking decisive steps to create a more inclusive and equitable workplace.

Matt Carney

Chief Executive – Go-Ahead Bus